This document lays out an operational plan to grow JB Communications' flagship-conference and immersive-content client base across UK enterprises with senior annual conference cycles, through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
JB Communications is a B2B corporate-communications agency founded in 1969 and based in Hammersmith, London. The firm has spent more than five decades building dialogue and engagement programmes for blue-chip global manufacturers, with FMCG as its long-standing heartland and the bench broadening over time into healthcare, financial services, technology, retail and hospitality. The capability stack is unusual: end-to-end delivery of flagship live, virtual and hybrid conferences (concept, creative, content, staging, technology, run-of-show, evaluation), supported by JB ARC for category and insights content design (launched 2019) and VIS, JB's proprietary VR and immersive layer deployable inside the room or streamed to remote teams. The firm describes itself as “a leading authority in business to business communication”, and its tagline says it plainly: “Your most important conversations are our business.” Tony Orr has led the agency as Managing Director since 1990.
1969
year established
over five decades of B2B corporate communications heritage, founded the same year humans walked on the Moon
5+
decades for blue-chip global manufacturers
FMCG as the heartland, with reach across healthcare, technology, retail and financial services
34
specialists in the in-house team
small enough to be senior-led, large enough to run multi-stream programmes end-to-end
2019
year JB ARC launched
the in-house Category & Insights content unit that sits inside the conferences and the immersive layer
What sets you apart
Most UK conference-production agencies sell logistics and staging. Most content agencies sell decks. Very few own the full chain from category and insights content design (JB ARC) through to live event production end-to-end and into a proprietary immersive and VR layer (VIS) that runs inside the room or streams to remote teams. JB owns all three, in-house, with senior leadership that has been delivering for blue-chip brands since the 1990s. The result is a single-agency proposition that dissolves the usual three-vendor stack (production house plus content studio plus AV partner) and lets the buyer brief one team for the whole flagship moment, with one creative spine running through the content, the staging and the immersive demo.
What we will push on your behalf
Flagship live category and customer conferences for UK enterprises, end-to-end, with the JB ARC content layer and the VIS immersive and VR layer running through them. The pitch lands precisely on Heads of Internal Comms, Heads of Category, Customer and Trade Marketing, CMOs and Sales Directors at large UK manufacturers, banks, insurers, professional-services firms, B2B SaaS vendors, retailers, energy providers, hospitality groups and recruitment leaders that already run a senior annual conference cycle. The trigger language is universal: “our annual customer conference is up for redesign”, “our category vision moment is coming and our current production partner cannot carry it”, “our virtual and hybrid layer is dated”, “we want one agency that owns content, staging and immersive, not three”. JB has been doing exactly that for 56 years.
02 / YOUR MARKET02 — 08
A market identified and qualified.
For JB, the addressable universe is large UK enterprises that run a senior annual conference cycle. Because the buyer roles (Internal Comms, Category, Customer / Trade Marketing, CMO, Sales Director) only exist at scale, we size the funnel on named decision-makers rather than on companies. Across roughly 1,450 UK organisations spanning 27 segments (FMCG, beauty, OTC, alcoholic and non-alcoholic drinks, durables and electronics, DIY, pet, Rx pharma and medical devices, automotive, building products, apparel and sports, B2B industrial, toys, tobacco, office products, plus financial services, professional services, telcos, energy, B2B SaaS and IT, retailers, hospitality, recruitment, private healthcare, media, logistics and engineering / defence), we identify around 6,000 senior in-scope decision-makers. The pitch translates one-for-one across sectors because the conference cadence and buyer profile are the same, even when the vocabulary changes from “category vision” to “advisor conference” or “user group”.
~6,000
decision-makers identified
across ~1,450 UK enterprises, 27 segments combined, ~4 senior in-scope DMs per organisation
~3,000
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable)
~50
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~10
potential new flagship-conference clients
over 12 months at a 20% closing rate — each one a multi-month conference programme typically running 6-figures and recurring annually once the agency proves out
How we build this database
We cross-reference Companies House filings, Beauhurst, Crunchbase, FTSE / AIM lists, sector trade-association membership directories (IGD, CTPA, PAGB, WSTA, ABPI, ABI, ICAEW, BHA, REC), corporate leadership pages, Bloomberg, the FT, regional Insider Media and founder / CEO LinkedIn posts to identify large UK enterprises with a senior annual conference cycle across the 27 segments. Every contact is then verified and enriched by AI: named decision-maker identification (Internal Comms, Category, Trade and Customer Marketing, CMO, Sales Director equivalents), business email validation, role-seniority confirmation, recent strategic-event verification. Impossible to do manually at this scale — this is what makes 6,000 named decision-makers qualifiable.
Why the funnel is wide on purpose
JB's flagship-conference, content and immersive stack works for any large UK enterprise that runs a senior annual conference cadence, regardless of vertical. So instead of narrowing to FMCG (where the firm's heritage sits), we widen the prospection base to the full set of sectors that have the same buyer roles and the same conference ambition: large UK manufacturers across consumer goods, plus financial services, professional services, telcos, energy, B2B SaaS, retailers, hospitality and recruitment. Better to send the right email to the right Director at the right moment, than to gate the funnel on a vertical heuristic that misses 80% of the addressable universe.
The 6,000-decision-maker base is sized at the largest defensible figure given JB's UK-only scope and the 27 in-scope segments. We can narrow further (FMCG-only, manufacturer-only, single sector pilot, Tier 1 only) if you would rather start with a tighter pilot before scaling out.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK prospects, picked to demonstrate that JB's flagship-conference, content and immersive stack travels across sectors without losing pitch coherence. The 10 chosen here span 10 distinct sectors (FMCG, OTC, automotive, financial services, professional services, B2B SaaS, retail, energy, hospitality and recruitment), with three manufacturer-side accounts to honour the heartland and seven cross-sector accounts to prove the widening. For each one we identify a named senior decision-maker (CEO, Group CEO, Managing Partner or C-suite buyer, never a generic inbox), surface a recent verifiable signal from the past 12 months, and explain why the prospect fits JB's offer specifically. The same method will then be applied to your full database of ~3,000 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a strategic pivot, a flagship event on the calendar, a leadership change. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
PZ Cussons
Jonathan Myers·CEO
Manchester-headquartered FTSE-listed personal-care manufacturer (Carex, Imperial Leather, Original Source, Sanctuary Spa, Cussons Baby), refocusing on UK and Asia after divesting St Tropez, Sanctuary Spa and the African personal-care business.
SIGNAL DETECTED
Strategic refocus underway. Sanctuary Spa sold to Kao in 2024, St Tropez exited, and the African personal-care portfolio carved out, with Jonathan Myers now anchoring the company on a tighter UK + Asia perimeter around Carex, Imperial Leather, Original Source and Cussons Baby. The new strategic story has yet to be re-articulated to retail buyers and the internal commercial organisation.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Refocused FMCG players need a flagship moment to reset both internal narrative (sales conference, all-hands) and trade-buyer narrative (annual category programme). PZC is a textbook JB account: Manchester HQ, FMCG heartland, blue-chip retail trade exposure, and a strategic story that needs production firepower behind it. JB's category-vision and immersive stack lands cleanly on the “what does the new PZC look like to retail buyers” brief.
02
Reckitt
Kris Licht·CEO
FTSE 100 OTC and consumer-health manufacturer (Dettol, Lysol, Nurofen, Strepsils, Durex, Mucinex), executing the “Reckitt 2026” plan and carving out the Essential Home portfolio to focus on Health and Hygiene.
SIGNAL DETECTED
“Reckitt 2026” strategic plan launched in 2025 under Kris Licht, with the Essential Home portfolio (Air Wick, Cillit Bang, Calgon, Finish, Vanish) being prepared for sale and the perimeter narrowed to Health and Hygiene. The simplified Reckitt requires a refreshed annual leadership / customer / category programme cycle aligned to the new architecture.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
A multi-year strategic restructure of this scale generates a 12-month wave of internal-comms, leadership and category programmes that have to be redesigned around the new Reckitt. Tier 1 budget, blue-chip FMCG / OTC heartland, multiple in-scope buyers (Internal Comms, Category, Customer Marketing, CMO) — exactly the JB account profile.
03
JLR (Jaguar Land Rover)
PB Balaji·CEO (from November 2025)
UK-headquartered Tata-owned automotive OEM (Jaguar, Range Rover, Defender, Discovery), navigating the Jaguar electric repositioning and US tariff disruption with a brand-new CEO in PB Balaji from November 2025.
SIGNAL DETECTED
PB Balaji moved from Tata Motors Group CFO to JLR CEO in November 2025, succeeding Adrian Mardell after a 35-year career, in the middle of the Jaguar Type 00 electric repositioning and the wider US tariff disruption. The handover lands on a brand narrative still settling with dealers and customers.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
New CEOs at this scale almost always run a leadership and dealer-network reset event in their first six months, especially mid-relaunch. JLR's annual dealer programme plus an internal global all-hands plus a Jaguar / Range Rover brand re-articulation give JB three distinct flagship moments to design content, staging and immersive demo for — a multi-stream programme inside a single account.
04
Aviva
Amanda Blanc DBE·Group CEO
FTSE 100 UK insurance, wealth and retirement business covering 21 million UK customers (4 in 10 UK adults) post the Direct Line acquisition, the largest deal of Amanda Blanc's tenure.
SIGNAL DETECTED
The £3.7bn acquisition of Direct Line closed on 1 July 2025. In November 2025 Aviva uplifted the cost-savings target to £225M (nearly double the original estimate) and confirmed group-role reductions of 5-7%. The combined business now insures 21M UK customers across one operating model.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Integrations of this scale generate three distinct conference moments: an internal all-hands for the combined organisation, a broker / IFA conference to align the channel on the new architecture, and a corporate-customer engagement programme. JB's flagship-conference + immersive + content stack maps onto a multi-stream programme exactly like this one, with Tier 1 budget behind it.
05
EY UK&I
Anna Anthony·UK&I Regional Managing Partner
Big 4 audit, advisory and consulting firm, with Anna Anthony leading 20,000+ UK and Ireland people from 1 January 2025 — the first woman to head the day-to-day business of a Big 4 UK firm.
SIGNAL DETECTED
Anna Anthony took over as EY UK&I Regional Managing Partner on 1 January 2025, the first woman to lead the day-to-day business of a Big 4 firm in the UK. She previously ran EY UK Financial Services with £1bn+ revenue, 250 partners and 5,000 employees in scope.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
New Managing Partners almost always commission a flagship partner conference moment in their first year, both to set the strategic narrative and to align 20,000 people on a single direction. EY's internal-comms and conference programmes are externally produced — JB has the senior gravitas, the content design depth (JB ARC) and the immersive layer (VIS) that a Big 4 partner conference at this scale calls for.
06
Sage
Steve Hare·CEO
FTSE 100 UK-headquartered B2B SaaS leader for SMB accounting, payroll and HR, anchoring the global Sage Transform customer conference and scaling the Sage Copilot AI assistant across five markets.
SIGNAL DETECTED
Sage Transform 2024 was the launch moment for Sage Copilot. In February 2025 Sage published a 1-year-of-Copilot milestone confirming 40,000+ early adopters across UK, US, France, Spain and Germany. Steve Hare has fronted the AI narrative across multiple keynote videos, with the 2026 edition lined up as the natural year-2 demo and scale-up window.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Year-2 customer conferences after a major AI launch usually need a heavier immersive layer than the launch year carried — live demos, interactive product walkthroughs, customer-story film, on-stage hand-offs between presenter and live AI assistant. JB's VIS immersive platform plus JB ARC content design plus end-to-end production firepower is precisely what a 2026 Sage Transform edition needs to step up.
07
Sainsbury's
Mark Given·Chief Technology, Marketing & Data Officer
FTSE 100 UK retailer, executing the “Next Level Sainsbury's” plan with Mark Given's brief expanded to combined Technology, Marketing and Data from 1 September 2025 — sponsor of the supplier conference, Tu Clothing brand summit and Nectar 360 events.
SIGNAL DETECTED
Mark Given moved from Chief Marketing Officer to Chief Technology, Marketing & Data Officer on 1 September 2025, taking on Technology, Data and Analytics in addition to Marketing and Nectar 360. The role expansion lands inside the “Next Level Sainsbury's” multi-year plan and gives him a single line of sight over the experiential layer of the brand.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Mark's expanded brief now covers the trio of senior Sainsbury's flagship moments: the annual supplier conference (where the retailer-supplier conversation that has been JB's heartland for 56 years actually happens), the Tu Clothing brand summit and Nectar 360 customer / partner events. Direct line of sight to JB's full content + immersive + production stack, on a renewed mandate.
08
Octopus Energy
Greg Jackson·Founder & CEO
UK-headquartered energy challenger and Kraken platform business, scaling past 7 million UK customers after absorbing Shell Energy's domestic book and licensing Kraken to global utility partners.
SIGNAL DETECTED
Octopus crossed 7M+ UK customers after absorbing Shell Energy's UK domestic book (1.5M+ accounts), and is scaling Kraken licensing to international utilities. Greg Jackson has been actively shaping the UK energy-policy debate on LinkedIn through 2025-2026, including the December 2025 RO/FiT consultation.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
At 7M+ customers and a global Kraken licensing book, Octopus has outgrown the scrappy startup all-hands format. The Pegasus annual all-hands plus the Kraken partner / customer conferences for global utility licensees plus the policy-shaping moments require properly produced, hybrid-ready flagship events. JB's hybrid live + virtual capability with the VIS immersive layer fits the scale and the global reach exactly.
09
Whitbread (Premier Inn)
Dominic Paul·CEO
FTSE 100 hospitality group and Premier Inn parent, executing a five-year transformation blueprint to become a higher-margin pure-play hotel business with 3,500 rooms coming online in Germany.
SIGNAL DETECTED
Dominic Paul announced a five-year transformation blueprint in 2025 to reposition Whitbread as a higher-margin, pure-play hotel business, with 3,500 Germany rooms coming online and a UK Food & Beverage restructure underway. The 284-year-old hospitality group is mid-strategic-pivot.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Pivots like this generate two distinct flagship moments: the annual Premier Inn GM conference rebuilt around the new pure-play-hotel identity, and a Germany market-launch immersive event for the new estate. Two clean JB engagements inside one Tier 1 client, with category-vision content design and immersive layer firepower that match the scale of the strategic story.
10
PageGroup
Nicholas Kirk·CEO
FTSE 250 global recruitment group operating Michael Page, Page Personnel and Page Executive across 36 countries, with Nicholas Kirk as a 30-year Page veteran in his second CEO year, leading the post-downturn rebuild and AI-and-recruiting positioning.
SIGNAL DETECTED
Nicholas Kirk is in year two of CEO tenure after 30 years inside Page, leading the post-downturn rebuild with an “everyday excellence” cultural narrative and a public position on AI as a task-replacer rather than people-replacer. The annual MD / Senior Consultant conference and the global leadership summit are the cultural anchors he has to land each year.
WHY THIS PROSPECT FOR JB COMMUNICATIONS
Recruitment groups at this scale lean on flagship internal conferences to anchor culture, retain consultants and align 6,000+ people on growth direction. The AI-and-recruiting story needs immersive, story-driven staging beyond a slide deck. JB's content design (JB ARC) plus immersive layer (VIS) plus production firepower has more to bring than Page's incumbent AV partner can carry on its own.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email a CMO or Internal Comms Director ignores and one they reply to is rarely the offer itself — it's the first sentence. When a senior buyer at Aviva, Sage or Sainsbury's opens an email and reads a sentence that mentions a specific fact about their integration programme, their last customer conference, or the new CEO who just took over, the email earns the right to keep going. Cold is Gold's AI workflow extracts those facts at scale across thousands of decision-makers, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” generic openings — just a precise, verifiable fact in the prospect's own vocabulary, tied directly to JB's flagship-conference and immersive offer.
The principle: when the prospect reads the email, they should think “this person looked into me”, not “this is a bot”. Every sentence mentions a precise, verifiable fact, in the prospect's own vocabulary.
Here are the 3 types of signals we would use to personalise every email sent on your behalf.
01
Recent strategic pivot or transformation moment
What we look forA publicly announced strategic move from the last 12 months that creates a fresh internal-comms or customer-engagement need: M&A close, multi-year strategy plan, portfolio carve-out, divestment, restructure, anniversary repositioning.
Where we find itCompany press release · FT · City AM · Reuters · Bloomberg · sector trade press (The Grocer, Insurance Times, Marketing Week, The Caterer, AccountancyAge) · CEO LinkedIn announcement · investor-day deck
Findable on85% of prospects
Raw data
Aviva closed its £3.7bn acquisition of Direct Line on 1 July 2025. In November 2025 it uplifted the cost-savings target to £225M (nearly double the original estimate) and confirmed group-role reductions of 5-7%. The combined business now insures 21M UK customers across one operating model.
AI personalisation →
“Saw the Direct Line deal closed on 1 July and the cost-savings target was uplifted to £225M last month. Integrations of that scale usually need a flagship moment for combined leadership and the broker side, especially with 21M UK customers now sitting on one set of books.”
02
Flagship annual event or conference cycle on the calendar
What we look forA named, recurring flagship conference (annual customer summit, partner / dealer / broker conference, GM conference, supplier conference, sales kick-off, user group, leadership all-hands) referenced in the last 12-24 months and due to recur within the next 12.
Where we find itCompany events page · LinkedIn event posts · hashtag traces (#SageTransform, #PremierInnGM, #AvivaBrokerConference) · trade-press recaps · supplier or partner LinkedIn posts · CEO LinkedIn post-event recap
Findable on70% of prospects
Raw data
Sage Transform 2024 was the launch moment for Sage Copilot. In February 2025 Sage published a 1-year-of-Copilot milestone confirming 40,000+ early adopters across UK, US, France, Spain and Germany. Steve Hare has fronted the AI narrative across multiple keynote videos.
AI personalisation →
“Saw Sage Transform 2024 was the Copilot launch moment, and the 40,000-adopter milestone post earlier this year landed at the right time for the 2026 edition. Year-2 customer events at that adoption scale usually need a heavier immersive layer than the launch year carried.”
03
Recent leadership change or first-100-days moment
What we look forA C-suite change in the last 12 months — new CEO, new Managing Partner, new C-suite hire, role expansion, founder transition — that triggers a leadership / customer / partner conference review in the first 6-12 months.
Where we find itCompany press release · CEO or new-appointee LinkedIn announcement · trade-press features · investor-relations site · internal-comms posts on company LinkedIn
Findable on60% of prospects
Raw data
PB Balaji took over as JLR CEO from November 2025, succeeding Adrian Mardell after a 35-year career. The handover lands mid-Jaguar relaunch (the Type 00 electric repositioning is still settling with dealers and customers) and against US tariff disruption. Balaji moves from the Tata Motors Group CFO seat.
AI personalisation →
“Saw PB Balaji took over as CEO in November, in the middle of the Jaguar relaunch and the tariff disruption. New CEOs at that scale usually run a leadership and dealer-network reset event in their first six months, especially when the brand narrative is still settling.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Amanda Blanc, Group CEO of Aviva, mid Direct Line integration — the kind of moment where the right flagship event programme is exactly what an Internal Comms or Customer team is wrestling with.
FromTony Orr · JB CommunicationsToamanda.blanc@aviva.comSubjectA flagship moment for the combined business
Dear Amanda,
Saw the Direct Line deal closed on 1 July and the cost-savings target was uplifted to £225M last month. Integrations of that scale usually need a flagship moment for combined leadership and the broker side, especially with 21M UK customers now sitting on one set of books.
We're JB Communications, a B2B corporate-communications agency based in Hammersmith, in business since 1969. We design and run flagship live, virtual and hybrid conferences for blue-chip enterprises — concept, content, staging, technology, run-of-show — with two in-house layers most production agencies don't carry: JB ARC for category and insights content design, and VIS, our proprietary VR and immersive platform deployable inside the room or streamed to remote teams. The result is one agency owning the content, the staging and the immersive demo for a flagship moment, instead of three.
Two ways forward, whichever feels lighter: a 30-minute conversation with whoever owns the combined Aviva / Direct Line internal-comms or broker-conference programme, or I send you a short outline of how we'd think about the year-1 flagship moment first and you decide.
Either way, congratulations on the deal close and on the milestone.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. JB Communications has all three.
Our conviction is that we can install for you a steady stream of qualified UK customer-engagement opportunities — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.